The memory is a funny thing. I can barely remember what I had for lunch yesterday, but given the right trigger I can remember something as small as a commercial from nearly 25 years ago… and I don’t just mean remember the commercial… I mean remember it verbatim.
My son, Caleb is 3 months-old now, and he has really taken to the child swing we have in the living room. It’s a Graco swing, and does the automatic-motion-with-mobile thing while playing an assortment of classical music pieces or nature sounds. Being that he is my son, he prefers the music, and I have to admit that the quality is actually pretty impressive.
What does this have to do with me remembering a commercial from 1986? Well, the first song that plays is Beethoven’s Fur Elise or (the Bagatelle No. 25 in A minor) and while it’s a beautiful piece of music, I cannot hear that song and not immediately think of the 1986 McDonald’s commercial entitled “Recital.”
At first, it was a charming little reminiscence… sort of a throw back to simpler times when we didn’t fast forward through every commercial, and a reminder of my childhood and how I would also go to McDonald’s following big moments in my childhood for a hot fudge sundae or Happy Meal… but now, I have come to realize that I can’t do anything but think about the commercial when I hear this song, and I can’t help but sing the “And I will eat the fries myself, and not give any to my dumb brother. They’re mine, all mine, all…MINE!” part.
I’m not really complaining because I am no classical music elitist or pop culture snob, but it would be nice to hear the song without having the commercial jump into my head and immediately cause me to think about how I too would like a chocolate milk shake, cheese burger and fries from Mickey D’s. Well done, advertisers… you got me 24 years later…
Is there a commercial or advertisement like that for you? Where one trigger event puts you right back on your couch watching the Cosby Show with your family in your PJs? Let me know in the comments.